Shade cloth printing is a great way to get an extra level of exposure for your company or brand when undertaking a project. Printed shade cloth provides a great advertising space that is commonly viewed by a large number of people when passing a site.
It is a precious bit of advertising space that should not be given up by anyone. When compared to other advertising mediums, it is actually quite a cost effective method to advertise.
Normal avertising methods are actually expensive when compared to shade cloth printing. Lets take for example a magazine that has 20,000 copies in circulation per month. An advtisement in a magazine like this can cost anywhere between a few hundred dollars up to a few thousand dollars.
Now, an avert in a magazine can be very easy for someone to overlook. They are normally skimming the magazine for content that they are interested in, and ads just get in the way.
This means that for 20,000 “impressions” you are paying around $3000. Now lets look at shade cloth printing.
Shade cloth printing pricing normally works out at a cost of around $15 per square meter and is often placed on temporary fencing which has a lot of passing traffic.
On a typical busy road, you can get easily a few thousand cars passing per day. A car can contain either just one person, or several people. All these people would be counted as “impressions”.
When compared with a magazine having 20,000 impressions per month, you can easily come to that figure on a busy road over the course of a single week.
This means that the dollar per impression is very low. Not to also mention that because of the size of the shade cloth printing, you have the space to put a lot more information that just what you can fit on a single magazine page.
We have a range of different fabrics available for different applications and because of this there is a range of different prices. However, the average price is around $15 per square meter. A normal roll of 50m x 1.6m of printed shade cloth will cost somewhere around $1500. So even overall, you are better off as you are spending even less (almost half) than what a magazine advertisement costs.
The differences in fabric choice just determine things like longevity and print quality. It is our suggestion to go for the best fabric and make the best use of it by printing high quality photos and adverts. You can do something basic like just repeated logos, but really, we think that if you’re doing something, you should do it to its full potential.
We are available to discuss your fence wrap needs and we will give you honest and helpful advice.
Feel free to contact us Monday to Friday 9-5 on 1300 55 82 47 or any time via our contact form.
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